Lavazza
Our goal with Lavazza was to bring the brand closer to a younger audience by creating content that not only built brand equity, but also positioned Lavazza as a purpose-driven company with a youthful, forward-looking spirit.

We created Deforestation Field: The first football game in a virtual rainforest that actually reforested the real Amazon Rainforest.

From Coca to Coffee was the first documentary made by a brand an broadcasted by Video on Demand
(Prime Video) in Italy.

Lavazza was ready to launch its first iced coffee during the hottest summer in European history.
No one wants to drink warm iced coffee, so how can you keep it fresh while carrying it around?

Collaborating with Danilo Paura, the Italian designer who mixes streetwear and tailoring,
Lavazza created a limited edition bag.
The Ice Bag both keeps the coffee fresh and turns whoever is wearing it into a walking advertisement of Lavazza’s new product.

Thanks to a collaboration with a content creator specialized in a miniature paintings and an agreement with Galleria Degli Uffizi in Florence, we used real coffee beans as a canvas to reproduce some of the most iconic portraits painted by famous italian renaissance masters as Raphael, Piero Della Francesca, Botticelli and Caravaggio.

Leveraging of Lavazza´s commitment to promoting art and culture across the globe, we brought together the world of coffee and the world of art. We transformed a series of real Lavazza coffee beans into a collection of unique masterpieces and displayed them on Instagram, launching the first 1:1 scale art exhibition.

The Lavazza Group has long been committed
to supporting reforestation and the preservation
of the existing ecosystem of the Amazon Rainforest,
in collaboration with the Cesvi Foundation and the local indigenous communities. After the success of the first documentary made by Lavazza and broadcasted by Prime Video we did a second one.
Amazonia: The Final Season.
It was a documentary but at the same time a message about the urgency of a collective change.

Narrated by Ben Harper through music and words,
this series shows how water is able to continually change shape and transform itself for the sake
of the Forest, inviting everyone to follow suit.
By watching the documentary people are already making a small change, as for every minute they watch
we are planting a tree in the Amazon. Lavazza turned more than 149k minutes watched into new trees planted. And it is still counting.

Lavazza needed to break a common misconception — that its coffee is only for espresso lovers — while also capturing the attention of a younger audience. We uncovered a powerful insight: breakfast may look different around the world, but one thing remains constant — coffee is always on the table.

To bring this to life, we teamed up with Luis Sal, a Gen Z favorite known for his unmistakable style. We sent him on a journey through four culturally diverse countries, where he shared breakfast with locals and captured each experience through his own creative lens — making Lavazza feel more global, more versatile, and more relevant than ever.

The Amazon Rainforest is universally recognizable
by its color, a color that is vanishing too quickly
because of deforestation. More than IM trees destroyed every day, and nobody seems to notice.

The Lavazza Foundation is helping the Madre De Dios community to reforest their land in the Peruvian Amazon, recovering the life of the area and its natural color.

On International Earth Day, in order to show the Lavazza Foundation's commitment and to raise awareness about deforestation, we partnered with the Pantone® Institute to create a unique color that symbolizes the shades
of the Amazon Rainforest.A color that is in danger and will disappear if we don't take action now.

We launched #The VanishingColor on social media
and immediately people started to talk about it.
More than 100 countries shared our content,
painting Instagram with The Vanishing Color
and opening the discussion about deforestation.

Work Ikea Ferrari Lavazza Juventus ITA Airways American Express Others About Write me something nice herepaulocesarahead@gmail.com ©2024 Mag-Ex

Work

Ikea
Ferrari
Lavazza
Juventus
ITA Airways
American Express
Others

About

Write me something nice here
paulocesarahead@gmail.com

©2024 Mag-Ex